Wednesday, February 23, 2011

The Evermore Challenge

Have you heard about this?! That's right: for the entire month of March, two women are eating nothing but dog food for a month. 

Albeit, it is super fancy schmancy dog food, but still-- I can't wrap my stomach around it. Sure, we've tried little pieces of the food we've cooked for Paddy (mostly baked treats)... but soft dog food? Not sure if we would be committed enough...

Anyway, the two women in question are Alison Weiner and Hanna Mandelbaum, co-founders of the dog food company, Evermore, which is based in nearby Brooklyn. Fueled by the belief that "since pets don’t have the luxury of making that choice, we owe them the best," they cook up delicious chicken and beef meals that are produced in a USDA- and FDA-inspected kitchen in strict compliance with HACCP food safety standards. In fact, Alison and Hanna are so dedicated to the quality of Evermore that they personally taste-test each new batch. 

In March, they take this personal commitment to a whole new level with their month-long dog-food only diet to make the point that what they make for your pooch is good enough to sustain YOU as well. To find out more, watch the video below:

Apparently Hanna and Alison aren't the only ones dining for the dogs-- as featured in the above segment, dog trainer Nikki Moustaki is eating her own "lucky dog cuisine," to help raise awareness about Nitro's Law, which would make animal abuse penalties in Ohio more serious.

While we're not quite ready to join 'em, we raise our forks and salute them! What say you? Have you tried your pet's food?

Make sure to follow Alison and Hanna's dog food adventures starting in March on their website!

Wags & Kisses,
The Barkistas


  1. I read about this. Kudos to them for believing in their product enough to eat it themselves! I'm glad it's them and not me, though. :)

  2. My boyfriend and I cook for our dogs. Some days we think they're eating better than us! (Especially when we're scarfing down pizza and they're enjoying chicken, sweet potato, rice, and veg.)

  3. Hi Anonymous-

    I totally agree! Paddy gets fresh cooked lean proteins and veggies regularly! What's your favorite dog-friendly recipe?

  4. Hi Lori,
    Haha, we totally agree-- we're here to cheer them on all the way... though we think we'll do that from the sidelines :)


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